Yash Raj Films Launches Raah Records; First Release Is Aman's 'Jaadugari'
YRF's new label, Raah Records, launched on 4 August 2026. Its first single, Aman's Jaadugari, came out the next day.
Yash Raj Films has launched Raah Records, a record label and artist incubator for original independent music. Its first release is 'Jaadugari' by singer-songwriter Aman.
What happened
YRF announced the label on 4 August 2026 and released a glimpse of the song. According to the studio's announcement, the full track came to all major audio streaming platforms on 5 August.
YRF says Raah Records is built to develop artists over the long term, beyond film music. It runs an incubator programme alongside the label. Aman spent about a year in that programme working on his songwriting and sound before his debut release.
United News of India reported that Aman wrote and sang 'Jaadugari', a song about love and separation, and that Shivangi Negi appears with him in the music video. UNI also noted that his earlier song 'Roya Tha' had close to 5 million Spotify streams.
What is confirmed
- Raah Records was announced by Yash Raj Films on 4 August 2026.
- 'Jaadugari' by Aman is the label's first release, available from 5 August 2026.
- Raah runs an artist incubator alongside the label.
Who has responded
Nakul Sharma, Senior General Manager for Music Management at YRF, said the label was built on the belief that artists "need time, they need trust". He added that Aman was "exactly the kind of artist we built Raah for".
Aman told UNI the song is about realising too late that the small moments in a relationship mattered most.
Timeline
- YRF announces Raah Records and releases a glimpse of Jaadugari
- Jaadugari is released on streaming platforms
Sources
- Yash Raj Films — YRF launches Raah Records
- Yash Raj Films — Raah Records launches its first release, Jaadugari
- United News of India — Raah Records releases its first song 'Jaadugari'
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